How a simple connection sparked a movement
When I first decided to narrow my marketing focus to work with clients with whom I shared a passion – authors – I had no idea what that would look like as a business model. It turned out to be the best decision I could have ever made. I enjoyed the work and connection; and clients enjoyed learning how to promote their words.
Business grew and as it did, the majority of my clientele happened to be women. As it grew more, this clientele further defined itself into a dynamic group of savvy women who, unbeknownst to each other, were exposing deeper issues in their writing, issues that would resonate with the masses… (more…)
